This is such a great piece, I was completely absorbed by it and therefore very surprised to have the author mention my recent Substack post at the end of it... thank-you, Kima : ) - "That store was doing something that took me a while to name. It was asserting a world, one with its own specific physical laws, a specific atmosphere, a relationship between the visitor and the objects, and leaving it to the body to figure out whether it belonged there. The sensory layer was not decoration on top of that world. It was part of the brand world." Boom!
This is such a great piece, I was completely absorbed by it and therefore very surprised to have the author mention my recent Substack post at the end of it... thank-you, Kima : ) - "That store was doing something that took me a while to name. It was asserting a world, one with its own specific physical laws, a specific atmosphere, a relationship between the visitor and the objects, and leaving it to the body to figure out whether it belonged there. The sensory layer was not decoration on top of that world. It was part of the brand world." Boom!
Dan! the way you showed the sea of sameness of sounds was very cool. I loved that post
Thank-you, Kima!